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Discover Your Niche

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Definition of Niche

A Niche is something that you have a high interest or passion for.  Everyone is unique.  We all have unique skill sets.  We all like different things.  We each like to eat different things.  We each have unique tastes in food, music and clothing.  We use different ways of saying something too.  We are all diverse.   No two people are alike.  Your individuality is what makes you unique.  It is what makes you stand out from the rest.  You may have similarities and commonalities with others, but there will always be something that only you possess or do which your like-minded friends do not.  A wonderful quote by one of my favorite actors who passed away tragically by his own hand said this:

You’re only given a little spark of madness.  You mustn’t lose it!

~ Robin Williams

nicheRobin Williams was basically saying find that little part of you which is separate from the norm and use it to your advantage, because that is what will make you you.   Being different is never a bad thing.  It just means you have found the courage to be yourself and not allow the world to change you into something you are not.

If you can discover that little aspect of you which makes you stand out and be different from the rest, then you have found your niche.  One you find your niche, harness it and don’t let it go.  You can use your niche to brand yourself.

What is My Niche?

Once you know what a niche is, you then need to discover what is your niche.  Do you know what your niche is?  Perhaps you have more than one.  That is perfectly fine.  You can have several things that make you unique and different.  You only need one which you can leverage to become an expert on.  Once you gain your expertise, you can grow an online business around your niche.  You can make money doing what you love more than anyone else.  Zero in on your niche and brand yourself as the expert and make good money from it.  Watch the following video to learn more about how to discover your niche:

What is my Niche?
Watch this Video on What is My Niche?

You may now be getting an idea of what your particular strengths are and your specific uniqueness to others.  If you spend a little time doing some soul searching, you should find that specialty which you can use moving forward.  Some questions you can ask yourself as you are searching within yourself:

  • What do I enjoy doing most?
  • What makes me happy?
  • How many I different from others?
  • What do I do different than others?
  • What are my favorite hobbies?
  • What type of clothes do I like wearing?
  • What are my favorite foods and drinks?
  • What activities am I good at which I also enjoy?
  • If I could do anything I wanted to do without the worry of work and obligations, what would it be?

Example of Niches

When you buy a new car that you select, that is a niche.   When you buy a certain type of food frequently, that is a niche.   In the early nineties, I bought my first car right out of undergraduate college and it was a Saturn.  The company is no longer in business, but being a Saturn owner, is a niche.  I still have the Saturn in my garage and it still runs.  It has become difficult getting parts for it, because the company no longer exists.  However, someone who has a a passion of finding parts for older vehicles could use that passion and develop a business around that niche.  I would then find that person who has that expertise and passion for finding parts of older vehicles and become a customer of theirs.

Leave Comments/Feedback

Please leave comments, feedback or questions you may have below and I will reply shortly.  I wish to help you in any way I can to uncover what you love most and learn how to make money while at home through your niche.

Steph Hill

Greetings! It is a pleasure to meet you. My name is Stephanie and the aim of this website is to help newcomers to the field of internet marketing by providing free easy-to-follow tutorials, product reviews and resources. I hope you find the information useful and down-to-earth. My background is in librarianship, technical writing, special education, software training and web design. Please leave a comment with your questions and I will be happy to answer them.

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12 thoughts on “Discover Your Niche

  1. So I always hear stories of people finding “hot” new popular niches that make a ton of money because they are new and don’t have much competition. How would you go about finding one?

    1. Hi Kyle:

      Great question. This is a good question. I would look onto newsworthy websites to find out what has happened recently in our world that people will be talking about. For example, this morning in the news, I learned that Glenn Frey, American singer, songwriter, producer and actor, best known as a founding member of rock band the Eagles passed away on January 18th at the age of 67. You can do research and create a music website dedicating it to Glenn Frey and sell his music online to make a profit. That is just one example.

      I hope that helps.


  2. This is a great and helpful article when it comes to helping people understand what a niche is and helping them choosing their niche. This type of information is very important since many people don’t understand what a niche is and don’t understand how critically important a niche is to creating a business online. Thank you for this information and I am sure many others will be able to derive great value from the article! 🙂

    1. Hi Johnathan:

      Thank you for checking out my article on discovering your niche. Often times we see people try to start an online business or build a website with no real direction or focus. So many websites leave you wondering what is it about. If you have your niche in mind, you are at a better place to maintain a purpose and mission to your website and business. Please come back soon.


  3. Thank you for this article. I have been struggling to come up with a niche for my website. Your latest article gave me some advice. I do need some help and have some questions regarding Keyword Research. Do you know any tools that could help me with that?

  4. hi Steph
    those are great ideas for finding one’s niche. I think that you have to be passionate about niche. As you will be reading and writing a lot about it. Like A lot! So choose something you truly enjoy. It helps if you do know something about it to begin with but you will for sure learn more about it as you progress. It is just bound to happen with the amount of keyword research you will be doing.

    1. Hi Emily:

      Many people do struggle with searching for their niche and knowing what truly makes them happy. You want to find something that you love to read and write about. Something that you love to perform keyword research on and will ultimately lead you to success. Thank you for your comment. Have a terrific day!


  5. Really interesting and helpful article Steph. I think it’s quite easy to overthink a niche and get in a muddle about it, so I really liked the bulleted list of questions to think about to ignite some ideas – I’ll take note of those I think! Plus, yes, if a niche does not inspire and mean something to you in some way, I think it’s going to be hard to engage others. Cheers, Sarah

    1. Hi Sarah:

      You are absolutely correct about finding your true passion and using that to ignite some ideas. Yes it is can next to impossible to create a niche site if it is not something you do not have an interest in. You think that would be common sense, but many people still base their niche site on what they think will bring in the most money instead of something near and dear to their hearts.

      Thank you!


  6. Hi, Steph. I love the layout of your website and this article was really interesting. FYI: my son’s first car was a Saturn and you are right about it being hard to find parts, that’s why he no longer has his. Anyway, I enjoyed reading this article, good job!

    1. Hi Peggy!

      Speaking of the Saturn cars, my mother has an old Saturn wagon 1995 and we are in the process of donating it to Habitat for Humanity’s program called Cars for Habitat. And yes, I too used to have a Saturn but traded it in for my Honda I have now. Well, thank you visiting today and leaving a comment.


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