Google Analytics: Exclude your IP Address

Posted on Posted in Affiliate Marketing, Affiliate Marketing Tutorials, Computer Tutorials, Google, Google Analytics, SEO Tutorials, Web Development Tools

Introduction: Google Analytics

Are you familiar with Google Analytics? It is a Google product which allows bloggers and webmasters to view how many visits their sites receive in a given period of time. You can also see how long an average visitor remains on your site. Google Analytics is FREE and something everyone who manages a website should be actively tracking. Check out this video tutorial on setting up your Google Analytics:

Setting Up Your Google Analytics

After you have set up your Google Analytics account, take a few moments to orient yourself with the platform.  Explore the Beginner’s Guide to Google Analytics.  It is an hour long video designed for those who are new to Google Analytics:

Beginner's Guide to Google Analytics

Time for Data to Generate in Google Analytics

Navigation menu
Google Analytics Navigation

It will take a few days or more before you begin to see data reflecting how many visitors you have.

After a week or so of viewing the data collected in your Google Analytics, you may begin to wonder how much of that data is coming from your own computer. Another words, when you enter into your Google Analytics account you will see reports showing you how much activity and traffic your website is generating.  However, it may not be giving you the most accurate data, because it is also tracking your OWN viewing of your website as you are working on it.

Every computer has a unique IP address.  You may want to exclude your own computer from being tracked in Google Analytics.  Google Analytics has a filter you can install which excludes your own IP address.

Tutorial on How to Exclude your IP Address

Below I provided step-by-step instructions and provided images highlighting where to click and how to exclude your IP address.

Internal Traffic
Internal Traffic
  1. Sign into your Google Analytics account by going to and clicking on the Access Google Analytics button as shown here:

    Access Google Analytics
    Sign in to Google Analytics

  2. Click on the Admin link along the top (last one on the right). Admin Link
  3. Select All Filters (on the left-hand side menu)
  4.  Select #2 Exclude Internal Traffic.  See the image below and follow the yellow highlighted areas.

    Google Analytics Instructions
    Follow the Yellow Highlighted Area

  5. Click on the red square button that says + New Filter
    Click the Red Button that says "New Filter"
    Click the Red Button that says “New Filter”

    And follow the instructions…..

As you can see from the above image, I used this website as an example.  You will see your own website title on the top.

Where to Obtain your IP Address

You will need your IP address and you can obtain that by going to It will automatically give you your IP address.  Be warned that if you are using someone else’s WiFi like a coffee shop or hotel lobby, you will not see what your actual IP address is.  You will see the IP address for that particular place.

Setting Up & Tracking in Google Analytics

For help with setting up and tracking in Google Analytics, check out this one hour video in Wealthy Affiliate:

Setting up & Tracking in Google Analytics

Additional Resources

I hope that helps when you are first learning how to use Google Analytics and how to view accurate data. For additional resources and training, check out the following:

I hope you have found this tutorial with the attached videos helpful.  If you have, please do me the favor of after watching the videos and following my step-by-step instructions, come back and leave your questions or comments below and I will reply shortly.


Steph Hill

Greetings! It is a pleasure to meet you. My name is Stephanie and the aim of this website is to help newcomers to the field of internet marketing by providing free easy-to-follow tutorials, product reviews and resources. I hope you find the information useful and down-to-earth. My background is in librarianship, technical writing, special education, software training and web design. Please leave a comment with your questions and I will be happy to answer them.

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14 thoughts on “Google Analytics: Exclude your IP Address

  1. I have been struggling with this very issue. I signed up for Google Analytics and did not know how to remove my own traffic from my the data being collected. Your step-by-step tutorial is very easy to follow and understand. Thank you for the assistance with this. I am going to check out your other tutorials and reviews, especially your review on Wealthy Affiliate, because I am wanting to find a platform in which I can learn more about affiliate marketing and how to build a website from the ground up. I know there are ways I can earn a living online and you have provided ways of generating income from home. I think I will go check out Wealthy Affiliate now and sign up today.

  2. Nice work Steph…great content, nicely structured, and very relevant. Of course it never occurred to me that my web work comes up on the GA stats. Just another clever difference in an internet business.

    Thanks for this very informative posting. By the way, I also feel like Wealthy Affiliate is a very good value for the money.


  3. Amazing. Thank you for this is was extremely helpful. I needed to exclude my IP but didn’t know how. Thank you for the step by step as well as the screenshot. Looking forward to learning even more. By the way, what are bounce rates, and what do they mean?

    1. Hi Ib:

      Thank you for stopping by today and leaving a comment. Bounce rates are the percentile of single page sessions. Another wards, it tells you how many people visited only one page of your site and left. That is a great question and perhaps I should include a better explanation to it.

      Glad my tutorial was helpful. Please come back soon!


  4. Hi Steph, What a gem, this will be a great tool that I will be adding to my websites. I found the videos interesting and easy to follow.very user friendly and your instructions on the IP removal very straight forward. However I’m biased, because I already know that you are an amazing teacher. The whole Tutorial is so helpful and all of the additional training you provided, how could anyone go wrong. I like that you promote WA on your side panel and that you have Affiliates that also that help to promote your business. I used to partner up when I had my store on Yahoo many moons ago as well. Overall, I really enjoyed this and I will follow your lead. Thanks this was very helpful. Sharon:)

    1. Hi Sharon:

      Thank you so much for the kind words. As always, as you know, I am more than happy to help anytime. I am glad you like the tutorials I have on my website. I have several, plus I also have a pinterest board with additional tutorials that you can use the social media links to access. I do promote Wealthy Affiliate because I believe for the price, it is a great deal. Have a wonderful day and come back soon.


  5. Hello Steph!
    This is a great post and very helpful for people who are new with building their sites. I use google analytics too and find it very helpful to use daily to see how much traffic I am getting. Thank you for sharing Steph! I will be visiting again for more helpful posts of yours! Have a great day!

    1. Hi Katerina:

      Thank you for visiting today and I hope you are doing well. I am thrilled you found this article helpful. I have aimed the resources and information on this site for new webmasters who are still learning some of the many basics there is to learn in the world of web design. Google Analytics is indeed fun to investigate isn’t it? Please come back soon!


  6. Hi Steph! I’m so glad that I came across your website with this article. I’ve recently started my own website, but haven’t gotten to tracking visitors yet. This article on Google Analytics will be so helpful when I get to that phase. I’m bookmarking it for sure!

    1. Hi Michael:

      You are most welcome. Thank you for visiting today. Have a great day and please come back soon.


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