Difference Between Sales vs. Marketing
You have learned the basics of building a website. Now, you want to learn how to monetize your website, which refers to making money from your website. This page will discuss one of the ways and one of the most popular ways which is called Affiliate Marketing. Many people hear the word “marketing” and think, “Oh No! I need to learn how to sell things!” Let me put your mind at ease. Sales and marketing are not the same thing. Sales refer to people trying to sell you products you do not want or do not need. That is not what marketing is.
Marketing is providing people with product ideas and promoting them in a non-pressure style. You do not want to be that stereotypical used car salesman (no offensive if you are a car salesman) that is trying to sell the most expensive car at the highest price you can get for it. You do not need to be a salesman nor should you ever come across as such in order to connect to your audience.
Affiliate Marketing in a Nutshell
Affiliate marketing in a nutshell is providing product reviews to assist users in making informative and wise decisions. Visitors to your website come to solve a problem or satisfy a need. All you are doing with your web presence is providing quality products which may meet their needs or solve their problem. You are not pushing those needs on them. You are only simply giving them options and ideas to consider. An affiliate marketer is in the business of helping people. Your aim is to help your visitors to your website solve their problem. It really is that simple folks. I don’t know about you, but I love being in the business of helping others. I love answering questions and offering solutions to their problems. In addition, I love creating tutorials like these which help people just like you get started with affiliate marketing.
Process of Affiliate Marketing
The process involves becoming an affiliate partner with companies who sell the products you are wishing to market. If you are knowledgeable in pets, such as cats and dogs for instance, you may want to market pet products which will help pet owners solve problems they are experiencing with their furry four-legged family members. Perhaps Fido is gaining weight and getting older and not as active anymore, Fido’s owner may search the internet for diet dog food which caters to senior canines. You would have a product review or two which relates to senior dogs who need to watch their weight.
Your first move will be to search for affiliate partnerships by entering into Google or whatever search engine you prefer, the keywords [YOUR NICHE] + Affiliates whereby you place your specialty and area in which you are knowledgeable and a plus sign and the word Affiliates. For the above example, it would look like this:
Pet Products + Affiliates
Once you hit enter, you will get tons of companies which have affiliate partnerships for which you can apply to. Two companies which have affiliate partnerships that are in the pet care industry are PetsMart and Petco. Those are two of the biggest pet stores available. You could and should apply to them.
Once your application is accepted as an affiliate publisher (that would be you) you will get a link to place anywhere which is appropriate on your website. This link will have a code embedded in it which is specific to you and your account. When users visit your website and they click on your affiliate links, they are automatically redirected to the company’s website and specific webpage where the indicated products are available for sale and when the user purchases those products, you earn a commission on the sale.
Benefits of Affiliate Marketing
The advantages of being an affiliate marketer (or publisher) are:
- You do not have to carry any stock or keep merchandise in your garage or spare bedroom
- You are simple the go-between
- You do not need to create or build your own products. You are just marketing existing products.
- You can earn money while you sleep because the internet and your website are open 24/7
- Once your website is up and running and functional
- You get the satisfaction knowing that you are helping people
- You no longer have to commute back and forth to a job. Your only commuting is from your bedroom to your home office.
- Plus, it is free to join an affiliate. If you are ever asked to pay a fee, look elsewhere, because there should never be a charge.
As you begin to create new accounts to affiliate networks and independent affiliate programs, you want to make sure you take proper action to protect your information, because each of these affiliate programs will be asking for sensitive information, such as your social security number for tax purposes, address, bank account information for direct deposit payments, and other information. Make sure you update your password regularly and keep your passwords in a safe place by using a FREE password management tool such as DashLane, or PasswordBox, available on Amazon.
One company which is 100% legitimate and its mission is to help people like you and me learn effective and honest ways of earning an income through internet marketing is called Wealthy Affiliate.
For more information or if you have any questions, please feel free to leave a comment below or join me at Wealthy Affiliate Open Education Project an online community and training area where I learned everything I know about affiliate marketing and you can also. It is free to join and you can upgrade when and if you are ready. Click to Get Started or click on the image to the right to get immediately gain access to the community.
Please feel free to leave comments below and I will reply shortly.